Being on a blacklist of emails can have devastating effects on the deliverability of your messages, which directly impacts the effectiveness of your campaigns and the relationship with your customers.
Below, we explore how this issue can affect both email traffic and brand awareness.
What is an email blacklist?
A blacklist is a database maintained by email service providers (ESPs) and cybersecurity organizations that contains IP addresses, domains or email addresses that have been identified by sending spam (spam) to carry out suspicious activities.
Being blacklisted means that emails coming from your address or server can be blocked, filtered or sent directly to the recipients’ spam folder.
Impact on email deliverability
When your domain or IP is blacklisted, the first impact is a drastic decrease in the deliverability of your emails.
The anti-spam filters used by email providers like Gmail, Outlook and Yahoo are stricter with blacklisted addresses, which means your messages don’t reach your customers’ inboxes.
Reduced open rate: When not reaching the recipients effectively, the email ends up in the spam folder or does not even get delivered. This leads to a decrease in open rates and visibility of your marketing campaigns.
Domain and IP reputation: Being blacklisted damages the reputation of your domain and mail server. This can cause future emails to be considered unreliable by other spam filters, affecting the delivery of all emails in the long run.
Impact on future deliverability: Being blacklisted not only affects your current email traffic, but it can have long-term repercussions. Filters can still block your emails even after you’re blacklisted, which may lead to the need for significant adjustments to your email infrastructure.
How it affects customer relationships
One of the most serious consequences of being blacklisted is damage to your customer relationship.
Email is one of the most important tools for communicating with customers, whether to send updates, promotions or important notifications. If your emails end up in the spam folder or don’t arrive at all, customers can lose confidence in your brand.
Negative perception of your brand: If your emails are not delivered or are constantly marked as spam, customers may come to perceive your brand as unprofessional or even suspicious. This affects your company’s image and can lead to a loss of customer loyalty.
Less interaction with leads: Not being able to deliver your messages effectively reduces the chance of generating new interactions or conversions. Email marketing campaigns become less effective, affecting new customer acquisition and retention.
Customer confusion and frustration: Customers who do not receive important communications, such as purchase reminders, product updates or responses to their inquiries, may feel frustrated, which can result in cancellations or complaints.
- Solutions and preventive measures
To avoid being on a blacklist and minimize the effects of being on one, it’s critical to implement email marketing best practices:
- Keep a clean mailing list: Regularly delete invalid email addresses and make sure your subscribers have opted in to receive your messages.
- Use email authentication: Implement protocols like SPF, DKIM and DMARC to verify the authenticity of your emails and protect your domain reputation.
- Avoid spamming practices: Don’t send too many emails, and make sure the content is relevant and well-targeted to your audience.
- Monitor your IP and domain: Use monitoring tools to check if your domain or IP is blacklisted and take corrective action immediately.
- Solutions and preventive measures
- Conclusion
The impact of being on a blacklist should not be underestimated. It directly affects the deliverability of your emails, which reduces the traffic of important messages and damages customer relationships.
Implementing good practices in your email campaigns and constantly tracking the health of your domains and IP addresses are essential steps to protect your brand reputation and ensure the effectiveness of your communication efforts.
At Gemini Media we offer you the free SSL on any of our hosting plans or dedicated servers. We operate as a platform for managing sites and email accounts cPanel, one of the most secure and up-to-date platforms on the market.
Ask about our career plans. Our service is one-to-one, and it’s aimed at all those who have already suffered disappointments on other platforms, where in reality sell the services in bulk.
That will always be the dilemma between the services promised by the pearls of the moon. Like, almost unlimited spaces, for a few pesos, unlimited accounts for a few pesos.
The reality where the price of this supposed saving always falls is in the quality of customer service, talking about solutions to problems.
If you are one of those who are interested in having your emails reach certain clients, servers without problems, we are that kind of company.
What is the reason that many services experience this inconsistency?
Many of the companies that sell in bulk, have farms of servers saturated with websites, precisely to be able to give such cheap prices. But they are totally neglected, do not know what they have there, there are no rules in the game and many of the users do what they want and violate aspects that are delicate and help to maintain a healthy domain. Like all things in this life.
It happens that many of these IPs are already more than listed in the black lists and no matter how much you try to send an email to a company with a high security It will never reach them and this is not solved unless you look for a clean server and at least in the basic services offered by these companies, you won’t find it.
They will offer you a service, but now much more expensive and will try to sell you, endless applications attached, to keep your domain safe. But many times the clients do not realize that they don’t need all of that, just being on a secure server and being maintained.
Contact us. www.gmn.mx