Campaign Design

Brouchers

The Importance of Message Design

The most successful campaigns are those that set a clear goal by analyzing what the ideal prospect has to see and hear.

Campaigns that have a design are presented under an analysis of the possibilities of impact: What is this analysis? It is a thorough study of the product or service being promoted. This study is based on an analysis of keywords, competences and formats published by others and their impact.

The design of a campaign can be defined by:

Not all services work on the same platforms

Each platform has a different audience, consumer and purchasing power profile.

The first thing we must assess clearly is everything about the cost of our product or service, this clearly determines the platform on which we can advertise and in turn the way forward. If the platform we choose to pay for our ads does not concentrate the audience we are targeting, we will be throwing away our money on each campaign.

Choice of Platforms

In brief, the example could be as follows, it all has to do with common sense: Facebook although it allows you to segment some aspects, including purchasing power, in our experience it has been difficult to place high ticket services and products, This type of services has been more effective in developing advertising on Google and YouTube.

A service like plastic surgery, which are high ticket, and by the level of confidence that has to be generated, is more viable in a video and commercial youtube supported by additional information on a page for indexing in Google.

01.- Which products can be advertised well on Facebook today?

Generally, low-ticket products, cheap things for volume sale, products and services for an audience that is not going to question too much quality. Facebook can serve as a platform-wide outreach and support page for a campaign that has a budget. If the product is medium and high ticket, it will be best to create infomercials and/ or high value content, which gradually reach the ideal audience.

02.- Youtube, a platform with high reach and segmentation power.

Unlike Facebook that has limitations for geographic targeting, youtube is much more expansive and accurate. You have to consider in advance, the profiles that usually do searches on youtube, but more and more people seek to clear doubts on this platform. So here is ideal, create a couple of videos that are able to guide in doubts about our offer and a commercial that is sure on the sensitive point.

03.- What happens with the other platforms.

In reality, the pie has been divided a lot, therefore, no one is the king of reach. Each platform has a method. Pinterest is currently inviting agencies like us to do a certain kind of dumbbell, where we are offered an advisor to make tailor-made proposals for our clients. TikTok has a specific market that is usually of distracted and superficial profiles. Sometimes it is better to advertise in a specialized magazine. You just have to evaluate the magazine correctly.