Content Creation

Brouchers

The content, the Soul of Positioning

Periodic Content Creation, is the soul, the substance of any communication project on the web. For SEO or SEM, the king of positioning is the regular creation of good content. Hundreds of websites appear every day and all this over-information has generated more distraction for users.

Content is bound to engage the user faster, otherwise in seconds the user will move from place. A content must be original enough and with certain language that engages the user we previously evaluated.

Essential steps to creating impactful content:

1.- Analysis of trends in searches
2.- Define themes in the competition on the internet
3.- Research and development / Do not copy

Text content and its indexing

The text will always be fundamental in a positioning campaign, it works in a very transparent way for the search robots, all of the source code and optimization in urls, everything is visible to the robot.

Although with the help of Artificial Intelligence there are more and more possibilities to read the content of images in a video, but, due to the consumption of data of this technology, it is not yet offered in general searches of a engine.

When to Apply the Video

In conclusion: Textual and Video content can be a basis to focus on a specific theme and create a good campaign. If the budget for the campaign is not large enough to pay for mass appearances, it is best to create a video that shows or teaches something new about our product or service, that the user learns something new.

01.- Text works for general searches on Google

Generally, the search engine will not give you the option of video in a direct search platform that is, Google, Bing, yahoo. So it is very important, when what you are promoting a website, it is a priority to have textual content of the concepts promoted.

02.- The video works for those people who want to be advised on a topic and look for an informative video

In the general search of the different platforms the video works very well for questions, how is something done, or how does something work, how is something? , On the other hand, there are users who directly search for information in the video platform, if what you want is to see the information through a video.

03.- The language, structure and novel content theme

The present age has greatly separated groups from how people socialize and interact, so language has also become fragmented in many ways. The language we use is very important, it should be structured and used the words that are identified with this segment.