Only hard, well-planned and constant work can go on to ensure that your website is positioned and subsequently attracts those you really want to click through and obviously buy from you.
Everything starts in a company with the name, I think all when we develop an enterprise, after we find the product or service, what follows is: PUT A NAME.
The domain name: Let’s look at the essential features that a domain name should have. A domain name should preferably be short, this has to do with several factors that will apply in the different applications it will have throughout its use.
Preferably that it is easy to keep in mind, this is beneficial for the development of the brand as such, sometimes for reasons of force majeure the name remains a little long, but over time it is forced to cut.
“In the case of the domain, it is better to be short because later on applications such as business cards and other media facilitates much more place it, also when creating the email accounts of each user is better.”
The different terminations or domain extensions, a domain extension or TLD is the termination as we have seen . com, . org,. net or .com.mx, . mx, . it, Originally these extensions were created to classify web pages according to their type or geographic location. For example, ‘.com’ was intended for commercial entities, while ‘.org’ was reserved for non-profit organizations, the geographical location is given for example with . mx delimiting the domain in searches in Mexico or the. ch that is from Chile
However, over time, the use of these extensions has evolved, and there are now more than 1,500 TLDs available, including generic and country-specific options.
Do domain or TLD extensions influence Google rankings?
The extension of a domain does not directly affect SEO. Google, for example, treats all TLDs equally in terms of ranking. However, a domain extension can indirectly influence users’ perception and therefore click and link behavior, which can affect SEO in very positive or negative ways.
But this is not so true at all, since in several experiments we conducted for the positioning or improvement of SEO ranking of certain products for a customer we used the following strategy: We register a series of products with the literal name, as for example boiler.mx and this allowed us to rank faster a website specialized in this product that was finally linked to the domain of the company marketing these products.
Entonces, si afecta al posicionamiento orgánico si le das a Google más información directa acerca del nombre del producto que quieres posicionar.
These are strategies for developing specific landing pages when it is difficult to compete with certain products, where the competition could be paying huge amounts of paid advertising and other types of campaigns.
Types of domain extensions
There are three main categories of TLDs: generic (gTLDs), sponsored (sTLDs) and country-code (ccTLDs).
gTLDs include extensions known as ‘.com’, ‘.net’ and ‘.org’.
sTLDs are specific to certain entities, such as ‘.gov’ for the U.S. government and ‘.edu’ for educational institutions.
The ccTLDs represent specific countries, such as ‘mx’ for Mexico, ‘.es’ for Spain, ‘.uk’ for the UK or ‘.jp’ for Japan.
Country-specific domain extensions or ccTLDs
The list of country-specific web domain extensions, known as ccTLDs (Country Code Top-Level Domains), represent specific geographic regions. For example, ‘.co’ for Colombia, ‘.de’ for Germany, and ‘.pt’ for Portugal.
These extensions are especially useful for companies that want to focus on a local market, as they help identify the geographic location and target audience of the web business. Some ccTLDs are restricted and only available to entities or individuals in the respective country, while others are open to international registrants.
How to choose the right domain extension
Choosing the right domain extension is essential to achieving a perfect brand identity and strategy for a website.
Si su objetivo es conseguir un alcance global, lo mejor es optar por gTLDs populares como ‘.com’ o ‘.net’.
For non-profit organizations, ‘.org’ is a recognized option.
If your online business is focused on a specific country, consider buying a ccTLD domain, the domain extensions most used by local businesses.
In addition, assess the availability, storage capability and confidence conveyed by the extension.
However, above all, try to avoid extensions that may seem suspicious or unreliable to users.
The word and rhyme or rhythm in the name are important. Do not confuse visual memory with the order of characters, this has a great influence on the market you are targeting, it is not the same to write an abbreviation like the following ckpmit.com as tkmptq.com in a Latin market than in an Eastern European market.
Do country domain extensions affect local SEO?
Yes, country domain extensions (ccTLDs) can positively influence local SEO, even if only indirectly. Search engines like Google use the domain extension as one of the signals to determine the geographical relevance of a website.
Therefore, a ccTLD is useful to target a specific audience in a given country, improving visibility and ranking in local searches.
However, it is important to complement the use of a ccTLD with other local SEO strategies, such as optimizing content for the target market and including location in metatags.
ONCE YOU ARE SURE WHICH DOMAIN NAME IS THE MOST SUITABLE FOR YOUR PROJECT, THE NEXT STEP COMES: CHOOSE A GOOD HOSTING PROVIDER.
