- San Luis Potosí, S.LP. México
- Office hours: 08:00am - 8:00pm
The Corporate Identity from Concept
There is a big difference between developing a logo and developing an identity concept. The concept gives you integration and organic life.
There are currently many ways to develop a logo, AI can collaborate on the design and there are many platforms and applications that can generate results that could serve your company, but in practice you will realize the huge difference between a concept identity and an express logo.
Concept design is for those who love their business and want real impact.
- 1.- Develop values and skills
- 2.- Graphical analysis of the competition
- 3.- Development of outstanding concepts
- 4.- Medium and long-term projection
- 5.- Analysis of media application
- 6.- Development of platform applications
CUSTOMER SOINES: Engineering and Design of special equipment. (Intelligent Engineering)
The abstraction of the idea (The Focus) embodied in a piece, (the gear) as a symbol of the operation of precision machinery, the focus of the isotype is built from the symbol of (a switch on and off), which brings us closer to the concept of turnkey project delivery.
IMAGOTIPO: La combinación e integración de un isotipo con un logotipo, la ingeniería como un concepto de precisión y abstracción (SOLUCIÓN). Se integraron estos dos elementos, con la intención de poder trabajar con dos elementos por separado, el isotipo nos permite tener un ícono flexible para muchas aplicaciones en internet, como él (fav-icon) de las pestañas de la web, y muchas otras aplicaciones circulares, también está planeado para tener un elemento identificativo para otro tipo de aplicaciones, como uniformes, herramientas. La tipografía redondeada está asociada a la geometría y nos permite hacer más legible en la inmediatez.
B4U BUY HOME: Inspection, evaluation and certification of homes for sale.
The integration of a (magnifying glass), the abstraction of (an individual) and (a house) was made to communicate the idea of home inspection by a qualified executive, the tie makes the metaphor of the certified executive.
IMAGE TYPE: The colours chosen are from the basic palette, which is widely used in wholesale home repair shops. (blue, orange and black). The composition of B4U was given a certain emphasis, for being the element of language play, when coloring the 4 in orange integrate the logo with the isotype.
Again, trying to be able to separate the elements so that you can play with the isotype in other applications like icons and have a symbolic element that allows you to associate it in the future in a quick reading.
VALARD CONTAINERS & BOXES: Design and Manufacture of Industrial boxes and containers
We started from the design of a V of valard, the idea is born from the art of the origamia, which is the fundamental basis of the folds of a box. The art of making cardboard boxes, part of the ability to design folds that in one piece can assemble an assemblable container.
IMAGOTIPO: We designed a V at an inclination of 45° so that it could give us the feel of the profile of a box, or the silhouette of a box in perspective.
The choice of colors in which blue is predominant, was to create a sense of seriousness and elegance, the marketing coordination of the company asked us to give this projection, since, in their region, manufacturers of boxes that support large consumers, have a reputation for being informal.
Clean and angular typography, simple geometry to make it readable at the first impact.
AUSTIN COUNTERTOP REMNANTS: Sale of fine stone plate remnants for kitchen decks.
The most common image, when you walk into a kitchen stone plate shop, is the perspective of the plates on display, either stacked or one after another in a hallway.
In this way we tried to develop the representation of this stacking in a ISOTYPE that could in turn represent the A of Austin. The name is an important keyword as the marketing strategy is regional.
For the choice of the domain on the internet it was important to have as relevant the word AUSTIN for organic searches.
IMAGOTIPO: Developed to have different integrations for all applications, icon or isotype of the plates forming an A representing the stacking of the plates, name logo with a robust and legible typography.
JOLEMANS CLUTCH Y FRENOS: High-end clutch and brake marketing and repair shop.
At the request of the company director, we were commissioned to represent a modern brake pad, precisely for the type of product they market, these pads have very specific characteristics which can be seen in the drawing.
Inside the circle that integrates the disc, the brake parts are completed with the symbolic tools of a mechanical workshop.
IMAGOTYPE: Why do we usually develop in most of our imagotype projects? As we usually go to the creation of digital media after developing an identity project, they will generally require us to have an abstract image that can be placed in very specific spaces and in turn can be representative of the brand in a very simple way.
So, we seek to always have an icon-like option that can be easily adapted to these demands.
ATHAMANAT NATURAL ESSENCES: Development of natural essences, manufacture and marketing.
Development for the brand of essences that its main foundation, is that they are made with totally natural extracts. The important thing about each of these products is that the aroma is exactly the same as the fruit or plant.
We develop the name, which is a transliteration of the word Atman that in Sanskrit means Soul, essence or true self and Nat by reference to nature. As a composition would be: The nature of the soul or essence.
IMAGOTYPE: Creation of a symbolic leaf representing the A, this leaf alludes to nature, the first sample of life of a plant.
Round and elegant typography, seeking to give an image primarily feminine, soft and delicate. That is the main characteristic of each of the essences and of the brand.
EMIVA CORPORATE: Accounting firm.
The mark is born from the adaptation of the symbol of the euro €, in the same and these crossing lines are also the graphs widely used in the accounting averages and the over position of the C of, CORPORATE. The colors are at the request of the director, seeking to represent femininity.
IMAGOTIPO: Again, we opted for the development of an isotype and a logo integration, back to the main reason for this kind of integrations. The flexibility of use in the different formats that Internet applications will ask for.
The typography was sought solid, which contrasts a little with the delicacy of the forms of the isotype, this with the intention to give solidity, firmness and seriousness. The characteristic of the firm is precisely seriousness and discipline.
Grande y Lozano: Law firm of associates.
The project stems from an earlier identity, a logo made in a serious typography, with serif, simple features. The identity was certainly already positioned, but it required some changes or modifications to modernize and give it a distinctive touch that would differentiate it from the previous one.
We decided to fine-tune only details. Remove the serif from the typography and the letter & draw it like a signature, give it a free and dynamic feature.
The intention of the new typography was to give it a touch of simplicity and/or minimalism, seeking to make it more timeless.
LOGO: This is certainly a logo, which contains an integrated element, but remains part of the whole.
One Viajes: Travel Agency
The quest to combine organic and readable elements, we use a location PIN as an iconic element to put in focus a place on the map, we use a simple geometric typography, the intention of this typography was to integrate correctly the pin with the word, the dynamism and the organic of the trip we gave it with the typography in the word VIAJES, that this was the right place to generate such dynamism.
In the word TRAVEL was suggested to hang metaphorically the labels that are commonly placed on suitcases, reinforcing even more the concepts of travel and turn we seek to give that friendly and familiar figure of signage in each enclosure that a traveler meets.
ISOLOGO: We could say that this is an isologo, where we really can’t separate the elements, they work together at all times, although the composition is a little more elaborate than that of an isologo.
VIESA: Respirable air project design, emission control
The identity of this project is based on the updating of an initial logo. In the initial identity was represented the abstract image of the absorption of an air turbine, originally it was made with a typography with serif and the abstraction of this turbine was a simple geometric drawing
LOGO: Starting from the same idea we just try to compact a little the integration of the symbol or geometric figure of the representation of the absorption of the airflow and we try to modernize the typography with letters simpler, without serif and more clean and heavy, looking to give it some stability or firmness.
NOTARÍA 34 SLP: Notaries in San Luis Potosí
The development of this project starts from a very specific idea of direction, there is a concept of femininity as base and the adaptation of the flower of liz, with all that it has behind itself in meaning. Purity, fertility, the tree of life, transformation and balance.
On the other hand, there is a subtle integration of a female form in open arms, receiving life
ISOTYPE: Symbol and typography, the symbol as an identifying element that could give it independent identity and Future geometric typography below the symbol, this position seeks to give stability and firmness to the symbol which is more flexible.
TODO PARA TU VIAJE: Shop of articles for travellers
The image; Todo para tu Viaje, is basically a phrase with the integration of symbolic elements of the traveler. Dynamic, agile text, like a brushstroke.
Integration of travel elements, interleaved and/or supported with the typography, in this case the typography acquires a certain personalization, in which the elements dress it.
ISOLOGO: The image cannot be disintegrated, it always goes together, since some dress the others. It is colored by the very essence of travel and traveler’s products, full of nuances.
AICSC: Tax and Accounting Consultancy
One of the agency’s oldest projects, created in 2002, when it was still part of the Anagram Visual project.
The choice of colours was made between the director of the company and the agency. We seek freshness mainly and get out of a certain formalist line in those years, compared to other accounting firms.
ISOLOGO: Although the image itself is completely integrated, when it was adapted in some spaces on the internet, the world icon was lent for its extraction and placed in the favicon of the website and other spaces.
Elección de Plataformas
De forma breve, el ejemplo podría ser el siguiente, todo tiene que ver siempre con el sentido común: Facebook a pesar de que te permite segmentar algunos aspectos, entre ellos el poder adquisitivo, en nuestra experiencia ha sido difícil colocar servicios y productos de ticket alto, este tipo de servicios nos ha sido más efectivo desarrollando publicidad en Google y en youtube.
Un servicio como cirugías plásticas, que son de ticket alto, y por el nivel de confianza que se tiene que generar, es más viable en un video y comercial de youtube apoyado de información complementaria en una página para indexación en Google.
Generalmente, productos de ticket bajo, cosas baratas para venta en volumen, productos y servicios para un público que no se va a cuestionar demasiado la calidad. Facebook puede servir desde otra perspectiva como una página de difusión y de apoyo para una campaña que tiene presupuesto para varias plataformas. Si el producto es de ticket medio y alto, lo mejor será crear infomerciales y/o contenido de alto valor, que paulatinamente vaya llegando al público ideal.
A diferencia de Facebook que tiene limitaciones para las segmentaciones geográficas, youtube es mucho más expansivo y preciso. Hay que considerar con anticipación, los perfiles que suelen hacer búsquedas en youtube, pero cada vez más la gente busca despejar dudas en esta plataforma. Por lo que aquí es ideal, crear un par de videos que sean capaces de orientar en dudas acerca de nuestra oferta y un comercial que de con certeza en el punto sensitivo.
En realidad, el pastel se ha divido muchísimo, por lo tanto, ya nadie es el rey del alcance. Cada plataforma tiene un método. Pinterest actualmente está invitando a las agencias como nosotros para hacer un cierto tipo de mancuerna, en la que nos ofrecen que un asesor nos haga propuestas a la medida para nuestros clientes. TikTok tiene un mercado específico que generalmente es de perfiles distraídos y superficiales. En ocasiones es mejor anunciarse en una revista especializada. Solo hay que evaluar correctamente a la revista.
The Corporate Identity from Concept
There is a big difference between developing a logo and developing an identity concept. The concept gives you integration and organic life.
There are currently many ways to develop a logo, AI can collaborate on the design and there are many platforms and applications that can generate results that could serve your company, but in practice you will realize the huge difference between a concept identity and an express logo.
Concept design is for those who love their business and want real impact.
- 1.- Develop values and skills
- 2.- Graphical analysis of the competition
- 3.- Development of outstanding concepts
- 4.- Medium and long-term projection
- 5.- Analysis of media application
- 6.- Development of platform applications
CUSTOMER SOINES: Engineering and Design of special equipment. (Intelligent Engineering)
The abstraction of the idea (The Focus) embodied in a piece, (the gear) as a symbol of the operation of precision machinery, the focus of the isotype is built from the symbol of (a switch on and off), which brings us closer to the concept of turnkey project delivery.
IMAGOTIPO: La combinación e integración de un isotipo con un logotipo, la ingeniería como un concepto de precisión y abstracción (SOLUCIÓN). Se integraron estos dos elementos, con la intención de poder trabajar con dos elementos por separado, el isotipo nos permite tener un ícono flexible para muchas aplicaciones en internet, como él (fav-icon) de las pestañas de la web, y muchas otras aplicaciones circulares, también está planeado para tener un elemento identificativo para otro tipo de aplicaciones, como uniformes, herramientas. La tipografía redondeada está asociada a la geometría y nos permite hacer más legible en la inmediatez.
B4U BUY HOME: Inspection, evaluation and certification of homes for sale.
The integration of a (magnifying glass), the abstraction of (an individual) and (a house) was made to communicate the idea of home inspection by a qualified executive, the tie makes the metaphor of the certified executive.
IMAGE TYPE: The colours chosen are from the basic palette, which is widely used in wholesale home repair shops. (blue, orange and black). The composition of B4U was given a certain emphasis, for being the element of language play, when coloring the 4 in orange integrate the logo with the isotype.
Again, trying to be able to separate the elements so that you can play with the isotype in other applications like icons and have a symbolic element that allows you to associate it in the future in a quick reading.
VALARD CONTAINERS & BOXES: Design and Manufacture of Industrial boxes and containers
We started from the design of a V of valard, the idea is born from the art of the origamia, which is the fundamental basis of the folds of a box. The art of making cardboard boxes, part of the ability to design folds that in one piece can assemble an assemblable container.
IMAGOTIPO: We designed a V at an inclination of 45° so that it could give us the feel of the profile of a box, or the silhouette of a box in perspective.
The choice of colors in which blue is predominant, was to create a sense of seriousness and elegance, the marketing coordination of the company asked us to give this projection, since, in their region, manufacturers of boxes that support large consumers, have a reputation for being informal.
Clean and angular typography, simple geometry to make it readable at the first impact.
AUSTIN COUNTERTOP REMNANTS: Sale of fine stone plate remnants for kitchen decks.
The most common image, when you walk into a kitchen stone plate shop, is the perspective of the plates on display, either stacked or one after another in a hallway.
In this way we tried to develop the representation of this stacking in a ISOTYPE that could in turn represent the A of Austin. The name is an important keyword as the marketing strategy is regional.
For the choice of the domain on the internet it was important to have as relevant the word AUSTIN for organic searches.
IMAGOTIPO: Developed to have different integrations for all applications, icon or isotype of the plates forming an A representing the stacking of the plates, name logo with a robust and legible typography.
JOLEMANS CLUTCH Y FRENOS: High-end clutch and brake marketing and repair shop.
At the request of the company director, we were commissioned to represent a modern brake pad, precisely for the type of product they market, these pads have very specific characteristics which can be seen in the drawing.
Inside the circle that integrates the disc, the brake parts are completed with the symbolic tools of a mechanical workshop.
IMAGOTYPE: Why do we usually develop in most of our imagotype projects? As we usually go to the creation of digital media after developing an identity project, they will generally require us to have an abstract image that can be placed in very specific spaces and in turn can be representative of the brand in a very simple way.
So, we seek to always have an icon-like option that can be easily adapted to these demands.
ATHAMANAT NATURAL ESSENCES: Development of natural essences, manufacture and marketing.
Development for the brand of essences that its main foundation, is that they are made with totally natural extracts. The important thing about each of these products is that the aroma is exactly the same as the fruit or plant.
We develop the name, which is a transliteration of the word Atman that in Sanskrit means Soul, essence or true self and Nat by reference to nature. As a composition would be: The nature of the soul or essence.
IMAGOTYPE: Creation of a symbolic leaf representing the A, this leaf alludes to nature, the first sample of life of a plant.
Round and elegant typography, seeking to give an image primarily feminine, soft and delicate. That is the main characteristic of each of the essences and of the brand.
EMIVA CORPORATE: Accounting firm.
The mark is born from the adaptation of the symbol of the euro €, in the same and these crossing lines are also the graphs widely used in the accounting averages and the over position of the C of, CORPORATE. The colors are at the request of the director, seeking to represent femininity.
IMAGOTIPO: Again, we opted for the development of an isotype and a logo integration, back to the main reason for this kind of integrations. The flexibility of use in the different formats that Internet applications will ask for.
The typography was sought solid, which contrasts a little with the delicacy of the forms of the isotype, this with the intention to give solidity, firmness and seriousness. The characteristic of the firm is precisely seriousness and discipline.
Grande y Lozano: Law firm of associates.
The project stems from an earlier identity, a logo made in a serious typography, with serif, simple features. The identity was certainly already positioned, but it required some changes or modifications to modernize and give it a distinctive touch that would differentiate it from the previous one.
We decided to fine-tune only details. Remove the serif from the typography and the letter & draw it like a signature, give it a free and dynamic feature.
The intention of the new typography was to give it a touch of simplicity and/or minimalism, seeking to make it more timeless.
LOGO: This is certainly a logo, which contains an integrated element, but remains part of the whole.
One Viajes: Travel Agency
The quest to combine organic and readable elements, we use a location PIN as an iconic element to put in focus a place on the map, we use a simple geometric typography, the intention of this typography was to integrate correctly the pin with the word, the dynamism and the organic of the trip we gave it with the typography in the word VIAJES, that this was the right place to generate such dynamism.
In the word TRAVEL was suggested to hang metaphorically the labels that are commonly placed on suitcases, reinforcing even more the concepts of travel and turn we seek to give that friendly and familiar figure of signage in each enclosure that a traveler meets.
ISOLOGO: We could say that this is an isologo, where we really can’t separate the elements, they work together at all times, although the composition is a little more elaborate than that of an isologo.
VIESA: Respirable air project design, emission control
The identity of this project is based on the updating of an initial logo. In the initial identity was represented the abstract image of the absorption of an air turbine, originally it was made with a typography with serif and the abstraction of this turbine was a simple geometric drawing
LOGO: Starting from the same idea we just try to compact a little the integration of the symbol or geometric figure of the representation of the absorption of the airflow and we try to modernize the typography with letters simpler, without serif and more clean and heavy, looking to give it some stability or firmness.
NOTARÍA 34 SLP: Notaries in San Luis Potosí
The development of this project starts from a very specific idea of direction, there is a concept of femininity as base and the adaptation of the flower of liz, with all that it has behind itself in meaning. Purity, fertility, the tree of life, transformation and balance.
On the other hand, there is a subtle integration of a female form in open arms, receiving life
ISOTYPE: Symbol and typography, the symbol as an identifying element that could give it independent identity and Future geometric typography below the symbol, this position seeks to give stability and firmness to the symbol which is more flexible.
TODO PARA TU VIAJE: Shop of articles for travellers
The image; Todo para tu Viaje, is basically a phrase with the integration of symbolic elements of the traveler. Dynamic, agile text, like a brushstroke.
Integration of travel elements, interleaved and/or supported with the typography, in this case the typography acquires a certain personalization, in which the elements dress it.
ISOLOGO: The image cannot be disintegrated, it always goes together, since some dress the others. It is colored by the very essence of travel and traveler’s products, full of nuances.
AICSC: Tax and Accounting Consultancy
One of the agency’s oldest projects, created in 2002, when it was still part of the Anagram Visual project.
The choice of colours was made between the director of the company and the agency. We seek freshness mainly and get out of a certain formalist line in those years, compared to other accounting firms.
ISOLOGO: Although the image itself is completely integrated, when it was adapted in some spaces on the internet, the world icon was lent for its extraction and placed in the favicon of the website and other spaces.
Elección de Plataformas
De forma breve, el ejemplo podría ser el siguiente, todo tiene que ver siempre con el sentido común: Facebook a pesar de que te permite segmentar algunos aspectos, entre ellos el poder adquisitivo, en nuestra experiencia ha sido difícil colocar servicios y productos de ticket alto, este tipo de servicios nos ha sido más efectivo desarrollando publicidad en Google y en youtube.
Un servicio como cirugías plásticas, que son de ticket alto, y por el nivel de confianza que se tiene que generar, es más viable en un video y comercial de youtube apoyado de información complementaria en una página para indexación en Google.
Generalmente, productos de ticket bajo, cosas baratas para venta en volumen, productos y servicios para un público que no se va a cuestionar demasiado la calidad. Facebook puede servir desde otra perspectiva como una página de difusión y de apoyo para una campaña que tiene presupuesto para varias plataformas. Si el producto es de ticket medio y alto, lo mejor será crear infomerciales y/o contenido de alto valor, que paulatinamente vaya llegando al público ideal.
A diferencia de Facebook que tiene limitaciones para las segmentaciones geográficas, youtube es mucho más expansivo y preciso. Hay que considerar con anticipación, los perfiles que suelen hacer búsquedas en youtube, pero cada vez más la gente busca despejar dudas en esta plataforma. Por lo que aquí es ideal, crear un par de videos que sean capaces de orientar en dudas acerca de nuestra oferta y un comercial que de con certeza en el punto sensitivo.
En realidad, el pastel se ha divido muchísimo, por lo tanto, ya nadie es el rey del alcance. Cada plataforma tiene un método. Pinterest actualmente está invitando a las agencias como nosotros para hacer un cierto tipo de mancuerna, en la que nos ofrecen que un asesor nos haga propuestas a la medida para nuestros clientes. TikTok tiene un mercado específico que generalmente es de perfiles distraídos y superficiales. En ocasiones es mejor anunciarse en una revista especializada. Solo hay que evaluar correctamente a la revista.