WHAT WAS THE INTERNET BEFORE GOOGLE BECAME THE PLATFORM OF CHOICE FOR CATEGORIZED WEBSITE SEARCHES?

While it is true that the company Google was founded in 1998, between 2000 and 2003 the most famous search engine on the planet still did not make its appearance on the web. By then, in 2001 I well remember two customers, one of them BROPOSA a company dedicated to the casting of metals for manufacturing millimetric parts for industry, at that time certain segment of the industry was growing rapidly, Korean industry and other companies were already starting to settle in Mexico and aggressively compete with many companies that were in their comfort zone. And the other STAMPED that to date still retains the same website from then, this really is a gem. http://www.troquelada.com/ and at the same time something very bizarre.
Preferably that it is easy to keep in mind, this is beneficial for the development of the brand as such, sometimes for reasons of force majeure the name remains a little long, but over time it is forced to cut.

“For those years there were some directories, it was the way to advertise on the internet. Someone remembers the directory ALTAVISTA.“

  At that time what we did was the following: We built the website in html, by then there were no CMS, so everything was a bit static, what we tried to make the best use of it with graphic design and some animations in gif. Once we built the website, we would register it in a large number of directories that competed with each other to categorize websites. Over time we were investigating the existence of many in other parts of the globe, and we came to find and this way was how we tried to make connection of our clients with others in Mexico and in the world. After all this, we started to create a database of emails also categorized by types of companies, By that time there were many other business directories that had been created on interactive disks and catalogs-like books from many industry chambers and other organizations, we were subscribed to many of them and had large databases. Emails were designed to be sent almost individually or 10 in 10 emails to potential contacts. Although the bandwidth has increased exponentially, it has always had to take care of the size of files, since then have existed image compression formats such as jpg, gif, and I remember that Photoshop from its beginnings has always had the tool for optimization for the web. Of course, this bandwidth and data transmission speed has now been used to a great extent for the download utilization to be distributed between the data consumption of the equations that are performed when downloading the complex databases of the Content Management System and all these dynamic functions. No if anyone remembers, that there was a crucial moment in which Flash, a technology of Macromedia and later bought Adobe, was the innovation on the web are its super dynamic sites, animated, with the ability to display vector. , The websites built on this platform could not be seen if you did not have the plug-in, but they were always a novelty. His ability to be dynamic took us to other levels.  Persistent vulnerabilities and exploits led to a consensus in the industry that Flash was no longer viable or secure. In July 2017, Adobe officially announced the end of Flash, along with Adobe Flash Player, scheduling its shutdown for late 2020. It was really a very organic job, yet interestingly unlike today, where there are countless automated tools, artificial intelligence, Google and their ads, it is much harder to find customers for a website, The relativity of this is that there was nothing about the number of websites currently available on the entire network, on the one hand and on the other hand that many people now invest huge amounts in advertising and activities in content development. Nowadays, since the message structure must be impeccable, the selection of keywords, and their combination and interlacing in titles and texts. Images, look for the key point to accurately communicate the message, put aside all those cheap generic images that most site designers tend to buy in bulk. There are many, many aspects to deal with today in order to make a website visible on some of the most popular search engines, including Google.