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Google Ads Professional Strategies
Google Ads, can be a very effective tool to make promotion of a service or product, but it is important before you want to invest in this type of ads, know clearly, what information we must have before, to set up a campaign and our money does not leak and end up without results.
There are many data that allows us to configure the Google Ads platform, just to mention a few: Locations of our potential customers, times for the appearance of our ads, purchasing power-based profiles, gender priority.
What we should have in our hands before setting up a Google Ads campaign:
- 1.- Compilation and grouping of keywords
- 2.- Definition of the prospectus profile
- 3.- Precise geographical locations
- 4.- Trend by Gender
- 5.- Budget for 6 months minimum
- 6.- Trend by Gender
Preparing our website for Google Ads
It is important to consider the following before activating a Google Ads campaign; You should prepare and equip your website with a landing page that contains all the information you want to show and thus strategically invite positive action from your prospect.
Landing Page Fundamentals (Landing Page)
The ideal way to get a Google Ads campaign to perform at its best is to create a landing page specific to the campaign or campaigns. If not, you can properly condition the main page of your website.
It is important to structure the message, once we clearly understand our client’s profile, the order of information and sequence that will motivate the client to action.
Place strategically, where the message is right, fill formats, chat to invite to have a real-time chat, contact links via phone and whats App
Our design should show in a timely and very clear way the service or product we offer, also seeking to promptly clear up doubts that we know are frequent in advance of our customers. This interactive design should motivate to click, the clicks give us statistical information.
Google Ads Professional Strategies
Google Ads, can be a very effective tool to make promotion of a service or product, but it is important before you want to invest in this type of ads, know clearly, what information we must have before, to set up a campaign and our money does not leak and end up without results.
There are many data that allows us to configure the Google Ads platform, just to mention a few: Locations of our potential customers, times for the appearance of our ads, purchasing power-based profiles, gender priority.
What we should have in our hands before setting up a Google Ads campaign:
- 1.- Compilation and grouping of keywords
- 2.- Definition of the prospectus profile
- 3.- Precise geographical locations
- 4.- Trend by Gender
- 5.- Budget for 6 months minimum
- 6.- Trend by Gender
Preparing our website for Google Ads
It is important to consider the following before activating a Google Ads campaign; You should prepare and equip your website with a landing page that contains all the information you want to show and thus strategically invite positive action from your prospect.
Landing Page Fundamentals (Landing Page)
The ideal way to get a Google Ads campaign to perform at its best is to create a landing page specific to the campaign or campaigns. If not, you can properly condition the main page of your website.
It is important to structure the message, once we clearly understand our client’s profile, the order of information and sequence that will motivate the client to action.
Place strategically, where the message is right, fill formats, chat to invite to have a real-time chat, contact links via phone and whats App
Our design should show in a timely and very clear way the service or product we offer, also seeking to promptly clear up doubts that we know are frequent in advance of our customers. This interactive design should motivate to click, the clicks give us statistical information.
Google Ads Settings Expertise to Maximize a Website’s Search Results
servicesDefine the campaign objectives
Set the purpose of the campaign: sales, lead generation, traffic increase, brand recognition, etc.
Audience Segmentation
Identify your target audience in terms of location, demographics, interests, behaviors and devices. Use Google tools to fine-tune this targeting and reach the right audience.
Research and keyword selection
Use the Keywords Planner to find relevant terms. Combine broad and accurate phrase-based keywords to maximize reach...
E-commerce and online stores
E-commerce businesses can attract direct traffic to their products and attract buyers interested in specific items.
Local businesses and services
Restaurants, clinics, gyms, local shops and other local businesses Google Ads to reach people...
Professional Services
Lawyers, Accountants, Consultants, Physicians and other specialized services can attract clients